Super Bowl commercial for 'The Lorax' has the eye-popping visuals of previous Seuss movies and a few jokes for the grown-ups.
Universal/YouTube screen shot
Previous trailers for Illumination Entertainment’s 3D animated treatment of Dr. Seuss’ The Lorax have focused on selling the film as a brightly colorful flick with a child-friendly sense of humor, but also one that retains the themes of the good “doctor’s” original illustrated environmental parable.
Buzz surrounding Dr. Seuss’ The Lorax is pretty positive for that reason, in combination with the news that the minds behind the popular feature-length CGI version of Horton Hears a Who! are likewise giving cinematic life to Seuss’ eponymous speaker-for-the-trees. The new Super Bowl XLVI TV promo for the film should only further improve its image as a quality piece of entertainment for the whole family.
Here is an official synopsis for Dr. Seuss’ The Lorax:
The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.