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Super Bowl ad for 'The Lorax' features Danny DeVito and Ed Helms

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Universal/YouTube screen shot

(Read caption) An image from Universal Pictures' 'Dr. Seuss' The Lorax,' with Danny DeVito providing the voice of the Lorax.

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Previous trailers for Illumination Entertainment’s 3D animated treatment of Dr. Seuss’ The Lorax have focused on selling the film as a brightly colorful flick with a child-friendly sense of humor, but also one that retains the themes of the good “doctor’s” original illustrated environmental parable.

Buzz surrounding Dr. Seuss’ The Lorax is pretty positive for that reason, in combination with the news that the minds behind the popular feature-length CGI version of Horton Hears a Who! are likewise giving cinematic life to Seuss’ eponymous speaker-for-the-trees. The new Super Bowl XLVI TV promo for the film should only further improve its image as a quality piece of entertainment for the whole family.

Here is an official synopsis for Dr. Seuss’ The Lorax:

The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams.  To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler.  Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams.  Rob Riggle will play financial king O’Hare, and beloved actress Betty White will portray Ted’s wise Grammy Norma.

Now, have a look at the Super Bowl promo for Dr. Seuss’ The Lorax, below:

Be sure to check out our Edit Bay Report on Dr. Seuss’ The Lorax for more information about the film in general – along with a more intimate behind-the-scenes look into the creative process of adapting a famous children’s book for the big screen.

Sandy Schaefer blogs at Screen Rant.


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