Nickelodeon, a children's cable network, has been asked by four US senators to ban ads that promote sugar and junk food.
Four U.S. senators are calling on children's cable network Nickelodeon to ban ads targeted at children that promote and sell junk food and sugar.
A letter was sent this week to Nickelodeon and its parent company, Viacom, by Democratic Sens. Jay Rockefeller of West Virginia, Dick Durbin of Illinois, Richard Blumenthal of Connecticut and Tom Harkin of Iowa.
"As a leading multi-media entertainment destination for children and adolescents, Nickelodeon has a special opportunity – and responsibility – to help address our nation's childhood obesity epidemic," the senators wrote. "We ask that you implement a clear policy to guide the marketing of food to children on Nickelodeon's various media platforms, including the advertisements on your channels, Internet sites, and mobile platforms."