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Longest kiss record broken in Thailand kissathon

Longest kiss record: In a Valentine's Day contest, several couples broke the previously held longest kiss record, but after 46 hours, only one couple remained. For setting a new longest kiss record the couple won a diamond ring and over $3,000 in prize money.

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Longest kiss record: Laksana Tiranarat and husband Ekkachai pose with a certificate after winning the World's Longest Continuous Kiss contest and set a new record at 46.24.09 hours in Pattaya, southeastern Thailand Tuesday.

Apichart Weerawong/AP

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It was one long kiss for a couple — one record-breaking embrace for mankind.

A determined Thai couple locked lips for 46 hours, 24 minutes and nine seconds to celebrate Valentine's Day in this southern beach resort town, emerging victorious after a "kissathon" organizers claim marked thelongest recorded smooch in history.

The previous record of just over 32 hours was set in 2009 by a couple in Germany, according to Guinness World Records, whose officials will have to verify the latest milestone for it to become official.

Fourteen couples kicked off the contest at 6 a.m. Sunday. By Monday afternoon, half had already beaten the record and were still puckering up on the white-marble corridor of an oceanside shopping mall in Pattaya. Passing tourists gawked, smiled and snapped pictures with glowing mobile phones behind a red rope.

"We didn't think we would find anybody that could break the record," said Somporn Naksuetrong, the manager of Pattaya's Louis Tussaud's Waxworks museum, which organized the competition. That seven couples apparently did, he said, "is amazing."

The winner was announced before dawn Tuesday: a Bangkok couple, Ekkachai and Laksana Tiranarat. They won a diamond ring worth 50,000 Thai Baht (US$1,606), and a 100,000 Baht ($3,213 dollar) cash prize.

According to the rules, the lovebirds' lips could not part at any time. Any drinks could only be consumed through straws while continuing the kiss, and the couples had to remain embraced during bathroom breaks possible every three hours — accompanied by contest monitors.

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