Forget Matt Damon. Filmmakers outside America are more likely to favor moral heroism over physical heroism. Meet India's Salman Khan.
A big reason we love movies is because we love heroes. For most of the world's moviegoers these days, at least those within the reach of Hollywood – which means, for better and for worse, just about everybody – heroism is scaled big and action-oriented, often in 3-D. You can be a darkly brooding Batman, Iron Man, or Spider-Man, you can be an avatar – you can, in other words, be an anti-heroic hero. But the template remains the same: comic-book-driven and larger than life.
The film industries of Europe and Asia cannot compete with Hollywood's hegemony, so they don't even try. By default, Hollywood has dominated the realm of megacostly, special-effects-laden fantasias. Its 3-D extravaganzas are intended at least as much for the overseas market as for the domestic market.
How you portray heroism is often a function of movie-making economics. Rather than trying to beat Hollywood at its own game, film-makers outside America are more likely to favor moral heroism over physical heroism – for one thing, it's less expensive to produce. Colin Firth's stammering George VI in "The King's Speech" embodies courage against fearful odds and you don't have to wear 3-D glasses to enjoy his triumph.