“What happened, quite simply, is that Palin’s star had faded,” Howard Kurtz wrote in Newsweek’s the Daily Beast. “She was no longer the rock star of 2008, her future presidential ambitions the subject of constant speculation.”
For Fox News, it seemed to be largely a business decision. Or as chief executive officer Roger Ailes put it in 2011, “I hired Sarah Palin because she was hot and got ratings.” But there was more to it than that, it seems.
“The political climate shifted as well, with Republicans, having been shellacked in their second straight presidential election, debating a future involving [Marco] Rubio and [Chris] Christie and [Paul] Ryan but not Palin,” Mr. Kurtz wrote. “And the atmosphere at Fox shifted as well. It was no longer a network in the throes of a tea party revolt and providing a platform for Glenn Beck. Fox edged a bit closer to the center, and Palin began to seem more the [actor] Julianne Moore of [the HBO movie] ‘Game Change’ than a political force.”
In her interview with Stephen Bannon on Breitbart.com – the conservative news and opinion website founded by the late Andrew Breitbart – Palin promised to stay in the fight, pointedly targeting establishment Republicans as well as President Obama.