Mitt Romney has chosen Kid Rock's 'Born Free' as the theme song for his presidential campaign, but pundits wonder what he's trying to say with the choice.
Ross D. Franklin/AP
More likely, the buttoned-up candidate's just-announced choice of Kid Rock's "Born Free" for his campaign theme song is simply a patriotic play to the everyman. But pundits have been left feeling a bit underwhelmed.
The point of a theme song is to tell voters something about the candidate that isn’t well, obvious. And so, this ditty presents a problem for the former Massachusetts governor. “What does ‘Born free’ tell us about Romney? Not much,” says Atlanta-based Republican strategist David Johnson.
Romney will like that fact that Mr. Rock, like himself, is a Michigander. And Michigan could be a key swing state. Moreover, Rock's got the whole "cool patriot" thing down. The lyrics of the anthem run:
Fast, on a rough road riding,
High, through the mountains climbing,
Twisting, turning further from my home.
Young, like a new moon rising.
Fierce, through the rain and lightning.
Wandering out into this great unknown,
And I don't want no one to cry.
But, tell 'em if I don't survive,
I was born free!