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More Hollywood writers do end-run around studio system

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Suspicious of studios

In recent years, as studios and networks explored ways to make money from TV shows and movies on the Internet, their reluctance to pay writers led to the strike. Terms of the new agreement now include a percentage of the profits for writers from the emerging digital platforms.

But the possibilities that many writers explored while off work have led them to believe it's time for a more fundamental change.

"The strike has caused skepticism and acrimony toward the studio system. Because of that, a lot of writers are doing their own website and creating content so that they don't need the studios' help," says Dyan Traynor, a WGA writer who has penned several pilots for Fox and A&E.

Premium content from established writers is already finding a place and audience online. Top comedy writer Seth MacFarlane ("Family Guy") has inked a deal for an animated series directly for the Internet. Award-winning dramatic writers Marshall Herskovitz and Ed Zwick ("thirtysomething," "Once and Again") are other prime examples of writers who set up shop on the Internet.

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