What do the weak reviews for Columbia's new Seth Rogan vehicle, 'The Green Hornet,' mean for the league of second-tier superheroes set to swoop into theaters this summer?
Jaimie Trueblood / Columbia Pictures-Sony / AP / File
“The Green Hornet” heads into the holiday weekend with less-than-boffo reviews.
Does this paltry punch behind the first of a league of superhero movies featuring less-familiar crime fighters – this summer’s Thor, Captain America, and Green Lantern – mean dire news for the second-string colleagues of legendary crusaders Superman, Batman, and Spider-Man?
The stakes are huge. Superhero movies are rarely cheap, due to big special effects and pricey stars.
“Superhero movies are a very reliable franchise for the studios,” says Hollywood.com box office analyst Paul Dergarabedian. Even with occasional flops, “this is a very durable genre, one that is often review-proo,” he says. When a franchise succeeds, he says, it can make up for many duds. "Spider-Man 3" took in $336 million in domestic box office alone, according to boxofficemojo.com.