KFC aims to double revenue in Africa by 2012. The colonel would be proud.(Read article summary)
KFC this week became the latest iconic American company to make significant moves into Africa, following expansion by Coca-Cola and Walmart.
Richard B. Levine/Newscom
Since the seventh-grade drop out turned his service station grease pit into a 1950s rest area standard, the franchise has taken its finger lickin' goodness to more than 70 countries.
Now, KFC is looking to double its African operations to 1,200 branches, bursting into untapped countries like Nigeria, Ghana, Mozambique, Namibia – places many Americans more readily free-associate with virgin rain forests and "The Gods Must Be Crazy," not interstate exit cuisine.