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Kony 2012: Campaign against African warlord goes viral, now who is he?

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Stuart Price/AP/File

(Read caption) In this 2006 file photo, the leader of the Lord's Resistance Army, Joseph Kony answers journalists' questions following a meeting with UN humanitarian chief Jan Egeland at Ri-Kwamba in southern Sudan. A video by the advocacy group Invisible Children about the atrocities carried out by Kony's Lord's Resistance Army is rocketing into viral video territory and is racking up millions of page views seemingly by the hour.

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Who is Joseph Kony? An online campaign aimed at raising awareness about the brutal warlord in Central Africa went viral yesterday, masterfully taking Twitter and Facebook by storm with a heartfelt video but not informing people deeply about the man and his context.

Today the Kony 2012 campaign website is fleshed out with more background material on the history of Kony and his small band of pillagers called the Lord’s Resistance Army (LRA).

The campaign, run by the nonprofit Invisible Children in San Diego, is also raising money for projects aimed at protecting villages and rehabilitating child soldiers in the affected countries of the Democratic Republic of Congo, the Central African Republic, South Sudan, and Uganda.

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