As their own understanding of biomimicry expanded, so did the movement. In 2006, after educators and professionals around the world had clamored for workshops and certification courses, Benyus and Baumeister founded the nonprofit Biomimicry Institute. There, they trained a new generation of biomimicry profes sionals, progressing from three-hour online sessions to a rigorous two-year course they hope to have certified for a master’s degree. “After about a year people would call us and say, ‘Actually, what we need is a community, a place to share information, to be connected to all the other biomimicry nodes around the world,’” Benyus laughs. “So we said, okay, time to change again, time to evolve.”
Biomimicry 3.8 was the result. With 30 staffers and 31 regional networks, it aims to be the LexisNexis of biomimcry, a repository for all the research from the last 14 years. “You don’t get gigantic; you get networked,” says Benyus. “That’s what happened to us.”
A similar impulse to reimagine conventions in design led William McDonough and Michael Braungart to lay out their own sustainability principles: create safe objects of long-term value, eliminate waste, and recognize the interdependence of humans and nature as well as the right of each to co-exist.
McDonough and Braungart first presented the ideas in 1992 in "The Hannover Principles." Ten years later, they published "Cradle to Cradle," a manifesto calling for the wholesale transformation of human industry by shifting toward ecologically intelligent design. In direct contrast to our conventional cradle-to-grave mentality, which assigns no value to a product beyond its first use, Cradle to Cradle envisioned materials flowing through cycles that would maintain or even increase their value over time.