Social franchises – businesses with a charitable purpose – develop and market cheap, innovative products that solve a social problem. Here are five examples.
While these claims might be a bit overstated, social franchising works. The best examples come from sectors as diverse as nutrition and sustainable energy, but they all share common threads:
There’s usually an existing market failure, a simple business model that can be used over and over again, a partnership between transnational and local NGOs, and – ultimately – a cheap, innovative product or process that does what the market didn’t.
Global Envision has covered a number of franchises in the past. Here’s how our five favorites work:
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