So have cities like London, Paris, Madrid, and Tokyo – who have all bid for the Games at some point in the past decade – simply taken leave of their senses? Why does any city without a global chip on its shoulder want the Olympics, with all its traffic jams, stadium projects, and cosseted International Olympic Committee barons?
London's answer to that question gives a hint at what the Olympics are becoming, as well as how hosting the Olympics could potentially leave a lasting and positive impact on a city that doesn't really need them.
In a word, the answer is: infrastructure. True, the average citizen does not go to bed on Christmas Eve dreaming of tearing open "improved infrastructure" the next morning, but for city officials, its four syllables are a siren song. While Salt Lake, Beijing, and the rest saw the Olympics as a ticket into an exclusive club – the cost of buying dearly desired global cred – London wants to show the world how to use the Games to resuscitate forgotten parts of a city.
Olympic Park is not remotely near anything a tourist would recognize as London. It is in Stratford, which over the years had become London shorthand for "industrial blight." And the Olympics were a unique lever to effect a profound transformation.
"The single massive positive impact of the Olympics is the clearing and redevelopment of a vast, unusable space," says Tony Travers, a professor at the London School of Economics who has followed the Olympic process here. "It is now all cleaned up and ready to use for a city with a fast-growing population."
Without the Olympics, Professor Travers doubts whether the land would ever have been reclaimed. At the least, he says, it would have taken as many as 60 years. The reason for that is as obvious as the $14 billion estimated budget for the London Organizing Committee of the Olympics Games.