PERSONALIZED ADS NEXT
Most Americans are familiar with the personalized, computer-written letter. (At this newspaper, they often come in addressed to Dear Mr. Chri Sc Monitor.) Now magazine subscribers are about to receive the personalized advertisement. Next month subscribers to Time, Sports Illustrated, and People will find a full-page ad by American Isuzu Motors accompanied by a four-color glossy card that will include the individual subscriber's name along with the address of the nearest Isuzu dealers.