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Harley-Davidson 110th anniversary attracting 100,000 to Milwaukee

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Morry Gash/AP

(Read caption) A rider makes her way past a row of parked bikes during a Harley Davidson 110th anniversary celebration Thursday, Aug. 29, 2013, in Milwaukee.

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The rumble of motorcycles is growing louder in Milwaukee where Harley-Davidson is celebrating its 110th anniversary with a Labor Day weekend party.

More than 100,000 people from around the globe are expected to take part in weekend concerts, parade, street parties and other events. Motorcycle enthusiasts from as far away as Australia are in Milwaukee for the reunion of those who share a passion for the Harley brand.

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While Toby Keith, Kid Rock, Aerosmith and ZZ Top rock the lakefront in Milwaukee, dealerships are going all out to attract bikers with elaborate parties.