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Warren Buffett is a rock star. Literally.

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(Read caption) Warren Buffett channels rocker Axl Rose in this screen grab from a Geico commercial.

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Warren Buffett, investor extraordinaire, and now, YouTube sensation?

It's true, the Oracle of Omaha is making a big splash as a long-haired, bandanna-wrapped rock star in a promotional Web video for Geico, an insurance company owned by Mr. Buffett's Berkshire Hathaway.

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In the video, Buffett sways, he points, he even sings. And while his voice isn't anything like, say, that of U2's Bono, he makes a quasi-convincing Axl Rose and is very, very funny. (See last video below.)

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Maybe this is what it takes to be a CEO pitchman in the 21st century.

But this isn't Buffett's first foray into video, not by a long shot.

Last year, he appeared as a cartoon character in "The Secret Millionaire's Club" with advice for kids on what makes a good company.

He appeared as President Madison in a 2002 TV series called "Liberty's Kids: Est. 1776," as himself in two episodes of the soap opera "All My Children" in 2008, and as himself in the US-debt documentary "I.O.U.S.A." also in 2008, according to the Internet Movie Database.

Last year, he appeared in a promotional video for Dayang Group in China, which sells men's suits and has Buffett as a faithful customer, not an investor.

But the new Geico video is clearly the most playful, counter-stereotype video the mega-investor has ever released.

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He doesn't look like a billion bucks. Not even close.

And that's refreshing.