'Harry Potter' breaks records: three trends behind the success
In some respects, it’s not a good idea to draw conclusions from the record-setting performance of “Harry Potter” this weekend, which took $169 million at the North American box office and $476 million globally.
“ ‘Harry Potter’ is a franchise that does not come along often,” says Paul Dergarabedian, Hollywood.com box office analyst. “It took more than a decade to develop, and it reaches across wide segments of the moviegoing public.”
Still, a few important trends are emerging from the eye-popping weekend. Here are three:
1. Audiences are cooling a bit on 3-D
In comparison with other earlier blockbusters, the final “Harry Potter” film was seen in 3-D by a smaller proportion of North American viewers – below half, roughly 43 percent, says Dergarabedian.
“Europeans are higher on 3-D,” he notes, saying that even with the big “Transformers” blockbuster – which nearly 60 percent of Americans experienced in 3-D – “overseas the number was more like 70 percent.”
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