Cyber Monday deals on easy-to-ship items can be as compelling as Black Friday's deals.
Cyber Monday deals used to be the leftovers – items that didn't sell on Black Friday were put up for sale again on the following Monday. But in the last three years, the event has come into its own.
Some Cyber Monday deals can be just as good as Black Friday's offerings. The trick: Use the day to shop for items that are easy to ship and usually sell online.
"You're going to see a lot of things on Cyber Mondays, like accessories for your smartphone, movies, and games, and books," says Brent Shelton, marketing spokesman for Fat Wallet, an online shopping resource based in Rockton, Ill. Will the deals be as good? "I think they're going to be comparable," he says.
Retailers are aiming at a different demographic on Cyber Monday. Black Friday shoppers are those who come to stores. And they tend to be older, less affluent, and often pay cash, says Fiona Dias, executive vice president of strategy and marketing for GSI Commerce, an Internet commerce consulting firm based in Philadelphia.