CNET describes the Lumia 720 as a 920 “light” with its simpler, but slightly higher-end level of hardware.
Nokia price strategy
Speaking of Nokia, it seems that the company may be working to become competitive in the Chinese market. CNET predicts that this may be Nokia’s direction since it has struggled to jump into Lumia Windows Phone devices and maintain its hold on the traditional cellphone market. China’s new title as the world’s largest smart-phone market (which it took from the US recently) makes it even more appealing to Nokia.
The Chinese market is somewhat familiar with the Lumia line. Nokia released the Lumia 920T there as an alternative to the 920 that’s tailored to China Mobile. The company, which has the largest customer base, has also signed on to sell the new Lumia models.
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