Microsoft is poised to snap up Yammer, according to one news outlet. But what is Yammer, exactly?
Microsoft is close to acquiring a social media platform called Yammer, in a deal that could be worth $1 billion, Bloomberg reported today. According to Bloomberg, which cited a couple sources close to the negotiations, the whole thing could go through as soon as tomorrow, meaning Yammer might well join the ranks of Instagram and OMGPOP – two other tech properties recently snapped up for serious chunks of cash.
So hey, what's Yammer?
A social network for businesspeople, basically. It allows users to share documents or presentations on a protected network. So salesman A in Idaho can wirelessly share news of the latest conference with saleswoman B in New York, without worrying about confidential data being compromised. In Silicon Valley speak, sites like Yammer are called enterprise social networks.