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Facebook, Twitter and creating your own digital brand

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(Read caption) Facebook, Twitter and the importance of your digital brand. Call it being your own personal spin doctor, or call it simple self-awareness, but the in the digital age it has become increasingly important to monitor and control your online image. Actor Charlie Sheen suffered a very public meltdown, exacerbated by his use of social media.

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The cynical way to say it might be that we’re all our own best spin doctors these days.

There are a lot of ways to say it, though – e.g., protecting one’s public image, reputation management, maintaining your personal brand, or just online spin control – but there’s nothing cynical or unsavory about this skill, and it’s a life skill, not just an online one. It’s an especially important one for social media users to develop.

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The need for it reflects badly on social media only if we choose to see it that way. There are upsides to this call for self and other-awareness, to having to think about how we present ourselves and how we appear in relation to others.

All student athletes at Pennsylvania State University have a required course their freshman year which includes image management in social media, PennLive.com reports.

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