Facebook, Twitter and the importance of your digital brand. Call it being your own personal spin doctor, or call it simple self-awareness, but the in the digital age it has become increasingly important to monitor and control your online image.
San Jose, Calif.
The cynical way to say it might be that we’re all our own best spin doctors these days.
There are a lot of ways to say it, though – e.g., protecting one’s public image, reputation management, maintaining your personal brand, or just online spin control – but there’s nothing cynical or unsavory about this skill, and it’s a life skill, not just an online one. It’s an especially important one for social media users to develop.
The need for it reflects badly on social media only if we choose to see it that way. There are upsides to this call for self and other-awareness, to having to think about how we present ourselves and how we appear in relation to others.
All student athletes at Pennsylvania State University have a required course their freshman year which includes image management in social media, PennLive.com reports.