Heidi Klum is ditching her lipstick as part of a BBC Children in Need 'Go BearFaced' campaign, which encourages women to spend Nov. 9 without makeup. But one mom wonders: How do more Heidi Klum photos help girls?
Feel empowered yet?
Yes, the corporate charity of the British Broadcasting Company is encouraging women across the world to ditch their makeup Nov. 9 – just like Heidi! – and instead draw or attach a little paw print symbol on their cheek. This is a “really simple way to raise money for a great cause,” the group says, because women should be able to get sponsors for this “brave” move, the same way they would if they were running a charity race.
Because, you know, it should take about the same effort for a modern woman to leave behind her lipstick for a day as it would be for her to run a marathon. Or at least a 10K.