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Heidi Klum: no makeup for charity, 'empowerment.' Really?

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Jordan Strauss/Invision/AP

(Read caption) Heidi Klum arriving at the 64th Primetime Emmy Awards at the Nokia Theatre in Los Angeles, Sept. 23, 2012.

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Even without makeup, Heidi Klum still looks great.

Feel empowered yet?

You should, according to the new BBC Children in Need “Go BearFaced” campaign.

Yes, the corporate charity of the British Broadcasting Company is encouraging women across the world to ditch their makeup Nov. 9 – just like Heidi! – and instead draw or attach a little paw print symbol on their cheek. This is a “really simple way to raise money for a great cause,” the group says, because women should be able to get sponsors for this “brave” move, the same way they would if they were running a charity race.

Because, you know, it should take about the same effort for a modern woman to leave behind her lipstick for a day as it would be for her to run a marathon. Or at least a 10K.

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