Children's personal information, such as photos, videos and geolocation information, can now no longer be collected by online services and online 'cookies' can't be used to send kids personalized ads, among other new rules.
Mark Crosse/Fresno Bee/AP
The US Federal Trade Commission’s revisions to the COPPA Rule announced Dec. 19 are aimed at syncing up a rule mandated by a 1998 law with today’s technology and with “the way children use the Internet, mobile devices and social networking,” the FTC says in its press release.
For example, the personal information that services cannot collect from children under 13 without parental consent now includes photos, videos and geolocation information; the FTC will have a “streamlined, voluntary and transparent” process for approval of new ways children’s sites can obtain parental consent; and the COPPA Rule now rules out the use of “persistent identifiers” like cookies that would allow businesses to send kids behavioral ads based on their online activities.
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