This year's GoDaddy.com Super Bowl commercial, a painfully uncomfortable kiss between model and nerd archetype that embarrassed some younger viewers, is either a win for the underdogs or a new urban slang term for woefully uneven couples.
Associated Press/Go Daddy
When a website hosting-service’s Super Bowl commercial asked “Who’s your GoDaddy?” via a gusty kiss between gorgeous Bar Refaeli and actor Jesse Heiman, the nation united to wail, “Not that guy!” While the socially awkward spot didn’t actually cause the Superdome blackout, it lit a fire under my sons who fled the room, taking with them a potential urban dictionary term that may become the signal of either taunt or triumph.
The kiss, or as I like to call it the world’s most visceral nerd snog, heard 'round the world, between Refaeli and Heiman, was meant to show us what happens when sexy meets smart. Apparently, people run away screaming, “AIEEEEEEEEEE! My eyes!”