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Washington Post sale a sign respected brands will matter, even online (+video)

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This follows last year's moves when Newsweek itself dropped its print edition and partnered with online publication The Daily Beast, and Facebook co-founder Chris Hughes bought Washington magazine, The New Republic.

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These moves are inevitable, says Paul Levinson, author of "New New media." "Jeff Bezos' purchase of The Washington Post is a logical step in the growing predominance of digital media in all sectors of communication previously in the province of traditional mass media," he says via e-mail.

"It's not that the printed paper is immediately going out of business or leaving the field. It's rather that its future resides online," he says, adding that nothing could be more appropriate than for the owner of one of the most successful online retailers to give The Post the support it needs as it struggles to find its future.

It was this struggle that led the Post’s longtime owners, the Graham family, to begin looking for a buyer after the paper’s seventh year of losing money. The losses were mounting despite the paper's efforts to implement digital strategies.

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