Despite the siren logo on their property, some Colombian coffee farmers receive no benefit from Starbucks' sustainability program.
EL TABLóN DE GOMEZ, Colombia
"How far do we go for a better cup of Colombian coffee?" Starbucks asks on its website. "Six thousand feet – straight up. Sounds extreme, we know. But high atop the majestic Andes, in a rugged landscape of simmering volcanoes, is where the finest coffee beans in Colombia like to grow."
Not only did I want to drink this coffee after reading that narrative, I wanted to visit. I wanted to meet the people who grow my coffee. So in the spring of 2012, I contacted the Starbucks public relations and customer service departments repeatedly, telling them I was working on a book about the global food economy and asking them to point me in the right direction. I finally received an answer from a customer service agent: "Unfortunately, the information you are requesting is proprietary."
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