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Starbucks' new blend – working with community nonprofits

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AB5 WENN Photos/Newscom/File

(Read caption) Howard Schultz CEO of Starbucks speaks at a book discussion on "Onward: How Starbucks Fought for Its Life without Losing Its Soul" at a Borders bookstore in Chicago. This week Starbucks announced two new initiatives to help jump start the economy in depressed communities.

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Howard Schultz is planning a new blend for Starbucks – this time not a new flavor of coffee but a new joint effort with nonprofit groups in New York and Los Angeles.

Starbucks stores in Harlem, N.Y., and Crenshaw, a Los Angeles neighborhood, will donate at least $100,000 in the first year to the Abyssinian Development Corporation in Harlem and the Los Angeles Urban League in the Crenshaw neighborhood.

“Starbucks is partnering with two organizations doing heroic work to address the economic, social, and education challenges in their communities,” said Mr. Schultz, president, chairman, and CEO of Starbucks Coffee Company. “These two partnerships are intended to help us learn how our company can successfully join with change-making community organizations in a localized, coordinated, and replicable way.”

A day earlier Starbucks, the world's biggest coffee chain, announced it would ask each of its 60 million US customers to donate $5 or more to “Create Jobs for USA,” an effort to create and sustain jobs in hard-hit communities. Each $5 donated is expected to generate $35 worth of financing for local businesses through the Opportunity Finance Network.

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