Romney is also supported by four of the state’s most prominent Latino politicians – all of them Cuban-American, the largest subgroup of Florida’s 1.5 million Hispanics. Former Sen. Mel Martinez is honorary co-chair of Romney’s National Hispanic Steering Committee, and Rep. Ileana Ros-Lehtinen, Rep. Mario Diaz-Balart, and his brother, former Rep. Lincoln Diaz-Balart, are all committee co-chairs.
So why more enthusiasm for Romney than Gingrich or the other Republican candidates still in the race? In a word, it’s Romney’s career in the private sector, which appeals to entrepreneurial-minded Hispanics.
“I was for Herman Cain, then when he dropped out, I switched to Mitt Romney,” says Frank Diaz of Miami, who owns a public relations and marketing firm with his wife. “I am sympathetic to business owners.”
Mr. Diaz also sees Romney as more electable – or as he puts it, having more appeal to “mainstream voters” – than Gingrich. His wife, Susy Alvarez-Diaz, also supports Romney, citing his articulation of issues in global terms.