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It's worth noting that an early Twitter favorite for best tech ad didn't show off a whole lot of features, either. But the Samsung ad sure was a lot of fun. Over two minutes, the actors Seth Rogen and Paul Rudd learn they have been hired to help Samsung create a "next big thing" campaign for their Galaxy devices; near the end (spoiler alert), they discover they have been effectively replaced by LeBron James, the basketball star.
"The spot gives Samsung a little extra bit of cool," notes Ken Wheaton of Ad Age, "and manages to repeat the tagline 'The Next Big Thing' seven times."