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The Blaze: reviews are in on new Glenn Beck website

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Jacquelyn Martin/AP

(Read caption) Glenn Beck waves to the crowd at the start of the 'Restoring Honor' rally in Washington Saturday. The success of the rally had many people wondering: What will he do for an encore. Tuesday, America got its answer. He started The Blaze, a news website.

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Watch out Rupert Murdoch, Glenn Beck has got news on his mind.

Yes, contrary to much media speculation over the weekend that Mr. Beck’s next venture might be a run for political office, turns out he wants to join the crew of weary warriors in the world of online news gathering. His new website is dubbed "The Blaze.”

According to Beck, the site is intended to give folks a helping hand. “If you are like me,“ Beck said in a statement, “watching the news or reading the paper can be an exercise in exasperation. It's so hard to find a place that helps me make sense of the world I see."

"We want this to be a place where you can find breaking news, original reporting, insightful opinions, and engaging videos about the stories that matter most,“ he added.

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A project of Beck’s own company, Mercury, it is headed up by managing editor Scott Baker, who hails from Breitbart TV and “The B-Cast.”

The good, the bad, and the unprofitable?

Not surprisingly, The Blaze – like its founder – sparks strong emotions.

On the one side, there is political blogger Shel Horowitz, who writes about The Blaze in terms more commonly used in describing natural disasters. “The juxtaposition of ‘Glenn Beck’ and ‘honest source of information’ in the same sentence would be amusing, if it weren't scary," he writes in an e-mail. "Kind of like Fox calling itself ‘fair and balanced.' ”

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